Explore BrainMass

Communicating a Vision

Think of an example of a leader who was able to successfully communicate a vision for his or her organization, gain widespread adoption of that vision, and translate that vision into organizational success.
A leadership strategy for translating a vision into organizational success. Outline the steps a leader can take to effectively communicate a vision, get others within the organization to adopt it as their own, translate that vision into measurable objectives, and measure whether those objectives have been met

Kotter (2001) identified creating a vision as one of the defining characteristics of leadership. Academics and business leaders alike seem to echo the sentiment. However, each offers his or her own guidelines and advice on how this critical task of setting a vision can be accomplished. As a scholar-practitioner in the field of business, you must draw on the work of others and add your voice to those developing a strategy for accomplishing this crucial leadership responsibility. More than that, you must develop a concrete mechanism for verifying the successful adoption of that vision. Even if you do not occupy a central leadership role, you can use the strategy you develop to help guide others in the field.

Solution Preview

The example of a leader who was able to successfully communicate a vision for his organization is John Mackey. He was able to communicate his vision of nutritious food, organic food, and healthy food to his organization. His vision gained widespread adoption in his company Whole Foods Market. He was able to translate that vision into organizational success. In 1978 John Mackey and Rene Lawson borrowed $45,000 from family and friends to open a small natural foods store in Austin. Today, Whole Foods Market has stores in more than 360 locations and has more than 55,000 employees.

The first step that a leader ...

Solution Summary

The answer to this problem explains how to sell a vision. The references related to the answer are also included.