Purchase Solution

Communicating for Effective Change

Not what you're looking for?

Ask Custom Question

1. What role does managerial communication play in the emergence of an organization's consensus surrounding change?

2. Suggest a communication strategy/plan for communicating a change initiative. If the change initiative involves office cutbacks and workforce reduction, how would you communicate this to the employees? What role does communication play in overcoming resistance to change?

Purchase this Solution

Solution Summary

The solution discusses communicating for effective change.

Solution Preview

What role does managerial communication play in the emergence of an organization's consensus surrounding change?

One of the primary roles managerial communication plays within an organization's consensus surrounding change is that it helps reduce ambiguity, frustration, and uncertainty. As one of the issues that is normally associated with change is resistance, managerial communication reduces such resistance by highlighting and relaying a new shared organizational vision. This vision helps rally employees and stakeholders behind the new initiative for change. Additionally, managerial communication formulates a sense of shared purpose and thus promotes an environment of teamwork in reaching organizational ...

Purchase this Solution


Free BrainMass Quizzes
Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Basics of corporate finance

These questions will test you on your knowledge of finance.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.