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Communicating for Effective Change

1. What role does managerial communication play in the emergence of an organization's consensus surrounding change?

2. Suggest a communication strategy/plan for communicating a change initiative. If the change initiative involves office cutbacks and workforce reduction, how would you communicate this to the employees? What role does communication play in overcoming resistance to change?

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What role does managerial communication play in the emergence of an organization's consensus surrounding change?

One of the primary roles managerial communication plays within an organization's consensus surrounding change is that it helps reduce ambiguity, frustration, and uncertainty. As one of the issues that is normally associated with change is resistance, managerial communication reduces such resistance by highlighting and relaying a new shared organizational vision. This vision helps rally employees and stakeholders behind the new initiative for change. Additionally, managerial communication formulates a sense of shared purpose and thus promotes an environment of teamwork in reaching organizational ...

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The solution discusses communicating for effective change.

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