Handling CEO Off-brand Messaging
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The Whole Foods CEO has been criticized for his blog posts about competitors as well as his open criticism of government actions. Some are calling for a boycott of Whole Foods products. As a company representative, how would you respond to consumers?
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Response to question about handling CEO comments.
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The best way to answer this is to remember, though the CEO, his thoughts are his own and he has the freedom of speech that everyone else in the United States has. While you would acknowledge he is colorful and passionate about his subjects, he is also an excellent leader who has established a company recognized for its quality and also for providing an alternative to regular grocery store fare. He did this ...
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