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Global Business Communication Models: Cultural Awareness

This assignment will allow you to evaluate and analyze cultural issues that may arise when communicating in heterogeneous groups or teams. Describe 2-3 principles that could be applied in helping the individuals involved in the following two scenarios understand what went wrong in the following events. What suggestions could you make for remedying the problems involved? Present your assessment with recommendations in a paper.

Scenario 1 - Manager on assignment in Japan
An advertising agency manager new to his post in Japan gathered his team for an old-fashioned brainstorming session in the boardroom. A big presentation loomed and he expected creative ideas from his staff. Instead, he was met with silence.
1. What went wrong?
2. How could he coax ideas from his staff? What suggestions do you have for remedying this problem?

Scenario 2 - U.S. TV commercial airing in China
China banned a Nike television commercial featuring U.S. basketball star LeBron James, who was shown in a video game styled setting defeating a cartoon Kung Fu master and a pair of dragons.
1. What went wrong?
2. What suggestions do you have for remedying this problem?

Support your paper with a minimum of three (3) external resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5-7 pages not including title and reference pages

Solution Preview

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Scenario 1 - Manager on assignment in Japan --An advertising agency manager new to his post in Japan gathered his team for an old-fashioned brainstorming session in the boardroom. A big presentation loomed and he expected creative ideas from his staff. Instead, he was met with silence.

1.What went wrong?

Consider the issue of cultural differences due to foreign manager in Japan not accustom to expressing ideas or expectations of feedback by brainstorming ideas. The advertising agency manager is accustomed to his / her own cultural norms and expectations for immediate participate through feedback of brainstorming. Keep in mind, the cultural element in communication is quite different in other culture where position, poise, manners, and presentation weigh heavy on the receiver to either response or not to respond. Management should always consider the audience receiver core preferences in communication delivery, in which, the speaker must adjust expectations upfront. Some key attributes in preventing any miscommunication during interactions with an international / global audience as follow:

a) Gestures within an audience culturally different than the speaker gives off the incorrect expression of thought and purpose (try and think hand motions as not as polite as eye contact).

b) Language barriers that limits clear intent in expressing the words or phrases to facilitate a long-term commitment of enriching the relationship.

c) A Lack of knowledge of formal greetings can restrict progress for achieving success with the recipient of such message (try and think of case example of Japanese that hones on formal greetings from bowing to nodding at particular times throughout the interaction with others).

d) Eye contact is essential that presents direct or indirect during the interchange of speaker and receiver and vice versa (try and think of the essence of respect between the two groups either aiming for comprise or disengage of the proceeding due to disrespectful of inappropriateness in cultural deliverance).

e) The audience is not attuned to foreign presentation and style of communicating or sharing information pertinent to the tasks at hand (try and think of management approach in delivery that in some cases the aloof those ...

Solution Summary

This is a review into communication models within global business enterprise and how to properly align cultural awareness strategies on a management approach within the overall business initiative.

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