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The Nature of Organizations : Contemporary Enivironment

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Why is it important for managers to increase their levels of cultural awareness?

What strengths should a manager have in the area of inter-cultural awareness?

What weaknesses are most common for managers in the area of inter-cultural awareness?

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The importance of cultural sensitivity in global companies is explained in a structured manner in this response. The answer includes references used.

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Why is it important for managers to increase their levels of cultural awareness?

It is important for managers to increase their levels of cultural awareness because cultural diversity is a norm in a modern organization. In addition, cultural diversity is required in modern organization. The greater cultural awareness will make the manager more sensitive to the needs of his employees. For example, if there are some workers from China in his organization, he has to behave differently with them if he wants to successfully communicate with them and enable them to be productive. The manager must increase his level of cultural ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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