Explore BrainMass

International Internet Retail Organizations

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Leadership varies widely by culture and personality. An international organization with locations in several countries must balance the local customs and cultures with those of the primary culture of the organizations' headquarters. Using the USA as the headquarters.
Pick two other countries that might be part of an international internet retail organization and research and discuss the differences that leaders would have to navigate in approaching and adapting to different standards of behavior and culture within the countries.

© BrainMass Inc. brainmass.com October 17, 2018, 11:12 am ad1c9bdddf

Solution Preview

Succeeding in global business, the objective is for businesses to mastering the cultural awareness platform that merges the company's core mission goals with social responsibility to foster a proficient organization. Thus, the case example of selecting two countries for where the business will operate could entail China and India as satellite offices for expansion. The strategy for brand identity is expansion within the targeted demographic to increase over time, as well as, to improve the brand equity. In China, the most prominent concern is cultural sensitivity to communication style to fashion preferences, whilst, India the concern is ...

Solution Summary

The following posting discusses the differences that leaders have to navigate in approaching and adapting to different standards of behavior and culture within countries.

Similar Posting

International Internet Retailers

Many technology companies experienced troubles when the dot-com bubble burst but internet commerce is here to stay. How can an International Internet retailer use their resources to stand out from the others? Compared to physical companies, does an internet company use more or less financial and human resources?

Research the Cybrary or other Internet sources to research one of the following companies (Yahoo, Google, EBay, AOL, or other internet companies you may be aware of) and explain why it is so successful despite the failures of other dot.com organizations. Explain what you think made this company so successful.

For an additional response to this question you can also try Posting 360904 of the Solution Library.

View Full Posting Details