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SWOT Analysis: Blue Nile

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1. Prepare a SWOT analysis for Blue Nile (www.bluenile.com).

2. What does a SWOT analysis of Blue Nile reveal about the overall attractiveness of its situation?

3. What recommendations would you make to Blue Nile management to strengthen the company's competitive position and future strategic and financial performance?

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Solution Summary

The solution prepares a SWOT analysis for Bile Nile.

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SWOT for blue nile
Strength:
- Despite its non-engagement category, this company has shown a modest growth especially in Asia
- Has good amount of cash on hand (investors tend to like company that is less risky, having enough cash in hands mean that Bluenile can meet its debt obligation
- Internet retail industry costs less to build since you do not need to own the store, you do not need to pay for rent and maintenance.
- Bluenile has very little debt compared to its competitors

Weakness:
- If the unemployment rate is ...

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