Internet and Public Relation Activities
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The Internet offers numerous advantages for conducting public relations activities. Describe at least two of these advantages and discuss how these approaches differ from traditional methods.
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Solution Summary
This solution of 266 words discusses benefits Internet offers in conducting public relation efforts, and states advantages compared to traditional methods with specific examples.
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Two advantages for conducting public relations activities through the Internet include the ability to target customers based upon their interests and the ability to create increased interest in a brand with relative low costs. The Internet allows marketers to know how many times a person visits their website, the pages they visit, the similar or complementary products they buy and additional interests. All of this information is ...
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