Explore BrainMass


You're in a brainstorming session at WidgeCorp, where no idea is too outrageous. You're discussing penetration in the school lunch market. Ideas around school lunch subsidies, Internet subsidies, and Internet target marketing are being discussed. As the end of the meeting, the group asks you to prove or disprove some assumptions by looking at correlations.

First, acquaint yourself with the Internet subsidy issue by reading the article Closing the Digital Divide: Internet Subsidies in Public Schools by Austan D. Goolsbee and Jonathan Guryan

Next, download the file Sample Data. Based on the findings as reported in this article, prepare a chart similar to the one in the downloaded file to indicate if the correlation between Variables A and B were found to be positive, negative, or minimal.

In your own words, explain what it means if the correlation of 2 variables is positive, negative, or minimal (close to 0) and give an example of each.


Solution Preview

See attached file for clarity.

The response addresses the queries posted in 564 words with references.

//As per the directions, we will write about the internet subsidy issue explained in the article closing the Digital Divide: Internet Subsidies in Public Schools. On the basis of the sample data file, the co-relation between the variables identified from the article, will be discussed. It will assist in understanding the rationale of the concept of co-relation for the promotion of the company's marketing campaign.//

The article comprises of the information related to the use of web based technology in the schools and the accessibility to the number of recipients. It also considers the subsidies and funds provided by the federal government to the public schools, for making the students avail the new technology. The authors mainly have focused on the utilization of the spending by the public schools and ...

Solution Summary

The response addresses the queries posted in 564 words with references.