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Analysis of Nike's Mission, Vision, Values, and Goals

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State the primary reasons for Nike's existence from an analysis of the mission, vision, values, and goals. In which you answer the following:

Identify and provide an example of the use of lateral collaboration and vertical collaboration within the organization, and prepare an action plan to use lateral and vertical collaboration.

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Action Plan to Use Lateral and Vertical Collaboration

Lateral and Vertical Collaboration in Nike:

Nike Incorporation would demonstrate lateral collaboration by offering best and specialized products and services for the consumers that are not offered by the competitors. Nike can provide lateral collaboration by having good relations with governments and other companies and equality in the organization (Pierce & Robinson, 2005). These relations also improve the power of stakeholders.

Vertical collaboration in Nike Incorporation can be demonstrated by executing integrated supply chain process and CRM for the customers. Both of these processes will help the firm to ...

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