Create a Positioning Map for a brand of your choice.

Related BrainMass Solutions

• Identify M-B's target market and positioning strategy

  Part Two: Marketing Mix (product and branding strategies) 1-Create a product positioning map for M-B.

• Differentiation - advantages to customers

  Differentiation is related to the competitive positioning of a brand because the differentiation is done along a specific dimension of the perceptual map.

• Evaluating effectiveness of a positioning strategy

  First you need to carry out a survey to construct a perceptual map of your customers. For this you need to map out the customer perceptions not only of your product or brand but also those of your competitors.

• current position in the marketplace

  STEP 4 From the perceptual map it appears that: Please note that positioning captures the perceptions of respondents of a particular brand in relation to that of its competitors. Smuckers is positioned as the healthiest brand.

• Pepsi: Marketing Research

  Create a positioning map showing where you place your branded product relative to its primary competitors on these TWO criteria. Your resource for this task is at http://www.marketingteacher.com/Lessons/lesson_swot.htm Thanks.

• The perceptual mapping

  Examples of customer perceptual maps may be found at: Perceptual Mapping. A grid is available at: Perceptual Map Grid which may be used to create your map. There are two grids in this Excel file, each with different values.

• HP Positioning: Analyze your results, draw conclusions (such as, do you think the product or service is competing head-on or is avoiding competition?), and if needed, make recommendations about the positioning of your chosen product.

  I have taken the case of Colour laser printer as a proxy for printer. The positioning map is attached with the power point file. Products or services are 'mapped' together on a 'positioning map'.

• Creating a Perceptual Map

  I have taken the case of Colour laser printer as a proxy for printer. The positioning map is attached with the power point file. Products or services are 'mapped' together on a 'positioning map'.

• Positioning Map for Krispy Kreme, Dunkin Donuts, & Starbucks

  473116 Product Positioning Map The Strategic Case is an analysis of the company KRISPY KREME DONUTS 1. Create a Product Positioning Map -for the positioning map Krispy Kreme's main competitors are Dunkin Donuts and Starbucks 2.