Several companies use their brand as a competitive advantage. From a global standpoint, name a brand (other than Coca-Cola) that has a strong likelihood of remaining a source of advantage in the twenty-first century? Why? What effects does the Internet's capability have on this brand and what should the owner of the brand do in light of them?
One of the major brands that has a very strong likelihood of remaining a source of advantage in the twenty-first century is luxury automobile brand Mercedes Benz, which has been recognized for decades as a symbol of luxury and quality in the automobile industry. Although many other carmakers offer more costly and luxurious cars as compared to Mercedes Benz, the brand equity of Mercedes Benz ...
Mercedes Benz: a brand that has a strong likelihood of remaining an advantage