Several companies use their brand as a competitive advantage. From a global standpoint, name a brand (other than Coca-Cola) that has a strong likelihood of remaining a source of advantage in the twenty-first century? Why? What effects does the Internet's capability have on this brand and what should the owner of the brand do in light of them?© BrainMass Inc. brainmass.com October 25, 2018, 1:54 am ad1c9bdddf
One of the major brands that has a very strong likelihood of remaining a source of advantage in the twenty-first century is luxury automobile brand Mercedes Benz, which has been recognized for decades as a symbol of luxury and quality in the automobile industry. Although many other carmakers offer more costly and luxurious cars as compared to Mercedes Benz, the brand equity of Mercedes Benz ...
Mercedes Benz: a brand that has a strong likelihood of remaining an advantage
Marketing Strategy for SMART Car in the US
You are a marketing consultant and Mercedes Benz has just hired you to help them introduce their Smart Car in the US market in 2007. Sticking with our theme of how the elements of the marketing mix work together, build a marketing strategy for the launch of the vehicle. Consider such things (in no particular order) as:
Who is the target audience? What are their attributes? How do they make buying decisions?
What should the price be?
Where should the product launch? How?
Who is the competition? How should the car be positioned relative to the competition?