Nabisco and Mercedes Benz
Given the two brand names Nabisco and Mercedes Benz, choose a couple brand extensions that you believe make sense and some that do not. Explain why and discuss.
I will just clarify what brand extensions means.
It is the application of a brand beyond its initial range of products, or outside of its category. This becomes possible when the brand image and attributes have contributed to a perception with the consumer where the brand and not the product is the decision driver.
So Nabisco - here is their website which lists their products: http://www.nabiscoworld.com/brands/
I think a good brand extension might be for them to start making breakfast cereals or bread. Why is this good? ...
Given the two brand names, a couple brand extensions that you believe make sense are examined.