Provide five examples where a source's credibility hindered the effectiveness of a promotion campaign.
Discuss what could or should have been done differently in each example.© BrainMass Inc. brainmass.com June 4, 2020, 12:19 am ad1c9bdddf
Tiger Woods, O.J. Simpson, Mike Tyson, BP's CEO Tony Hayward, Kirstie Alley.
In the case of Tiger Woods, the companies that could not ethically continue to base their products use on his reputation dropped him. Other companies have limited his use and that is the best way to handle the situation. Since this was a problem that appeared and developed and escalated quickly, the ability to be flexible and change were mandatory for companies.
In the O J case, some companies ...
This solution helps provide examples where a source's credibility hindered the effectiveness of a promotion campaign.