Explore BrainMass

Explore BrainMass

    Hindering the effectiveness of a promotion campaign

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Provide five examples where a source's credibility hindered the effectiveness of a promotion campaign.

    Discuss what could or should have been done differently in each example.

    © BrainMass Inc. brainmass.com June 4, 2020, 12:19 am ad1c9bdddf
    https://brainmass.com/business/branding/hindering-the-effectiveness-of-a-promotion-campaign-331279

    Solution Preview

    Tiger Woods, O.J. Simpson, Mike Tyson, BP's CEO Tony Hayward, Kirstie Alley.

    In the case of Tiger Woods, the companies that could not ethically continue to base their products use on his reputation dropped him. Other companies have limited his use and that is the best way to handle the situation. Since this was a problem that appeared and developed and escalated quickly, the ability to be flexible and change were mandatory for companies.

    In the O J case, some companies ...

    Solution Summary

    This solution helps provide examples where a source's credibility hindered the effectiveness of a promotion campaign.

    $2.19

    ADVERTISEMENT