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Controlling channels

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If you were in a marketing leadership role at a product company, how might you retain control over your channels? Is control important to you if results are good? How might you ensure that your brand stays in tact? If each channel is hitting their sales numbers and goals, is there a downside?

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Controlling channels
If you were in a marketing leadership role at a product company, how might you retain control over your channels?
If I were in a marketing leadership role of a production company, This means that I am in a dominant and controlling position. I will set targets for each member of the channel. This will be set in consultation with them. Further, their progress with regards to ...

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