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Jack Trout of the famous marketing combo Trout and Ries, argues companies must "Differentiate or Die." Assess premise.

Jack Trout of the famous marketing combo Trout and Ries, argues companies must "Differentiate or Die."

Please assess his premise. What do you think he means? Is Differentiation "THAT" important? Why or why not? Give an example or two.

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Differentiation requires organization to create something about its product that is perceived as unique within its market. According to the Jack Trout, Differentiation is

"It's all about specialization. Being outstanding at one thing is far better than being just good at many things.
The specialist has powerful tools.

It's all about simplicity. Big strategic ideas come in small words. Complexity is the enemy. Simplicity is the holy grail.

It's all about leadership. No one will follow you if they do not know where they are going. Strong leaders lead the charge.

It's all about reality. We have seen an era where many big brands are in big trouble because they did not have the right strategy. They ...

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