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    Ries and Trout

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    Now that you have had time to read and consider the "Immutable Laws of Marketing," what are your thoughts on the opinions and positions of Ries and Trout? Do their laws still apply? Considering how we communicate and respond in the 21st century, do basic laws of marketing change over time?

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    Now that you have had time to read and consider the "Immutable Laws of Marketing," what are your thoughts on the opinions and positions of Ries and Trout?
    The laws are not relevant to the present marketing scenario. Some laws are still applicable but their context has changed. For instance, "law of leadership", or selling in the market is not always good. The first mover is often hamstrung. He has several disadvantages that the second or third mover does not have. Similarly, Ries and Trout say that it is difficult to gain leadership in a category where competition already exists. Today, new competitors have enormous advantages that incumbents do not have. They can use better technology, user fewer workers, and learn from the mistakes of the first mover. For instance, Japanese carmakers had advantages in the US market that American car makers ...

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    This response presents a brilliant discussion on Ries and Trout

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