Ries and Trout
Not what you're looking for?
Now that you have had time to read and consider the "Immutable Laws of Marketing," what are your thoughts on the opinions and positions of Ries and Trout? Do their laws still apply? Considering how we communicate and respond in the 21st century, do basic laws of marketing change over time?
Purchase this Solution
Solution Summary
This response presents a brilliant discussion on Ries and Trout
Solution Preview
Now that you have had time to read and consider the "Immutable Laws of Marketing," what are your thoughts on the opinions and positions of Ries and Trout?
The laws are not relevant to the present marketing scenario. Some laws are still applicable but their context has changed. For instance, "law of leadership", or selling in the market is not always good. The first mover is often hamstrung. He has several disadvantages that the second or third mover does not have. Similarly, Ries and Trout say that it is difficult to gain leadership in a category where competition already exists. Today, new competitors have enormous advantages that incumbents do not have. They can use better technology, user fewer workers, and learn from the mistakes of the first mover. For instance, Japanese carmakers had advantages in the US market that American car makers ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
- "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
- "Thank you kindly sir. "
- "Excellent and well explained. --Thank you kindly. "
- "Awesome notes. I appreciate you."
- "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Basics of corporate finance
These questions will test you on your knowledge of finance.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
Academic Reading and Writing: Critical Thinking
Importance of Critical Thinking
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Operations Management
This quiz tests a student's knowledge about Operations Management