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    Marketing for B2C site compared to a B2B site

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    I am in need of some quality assistance. Please do not tackle this unless you are committed to a thorough and detailed response. I am willing to increase my bid if necessary. Though I think my initial bid is worthy of quality and detailed analysis.

    I need to explain how marketing differs on a B2C site compared to a B2B site. Within this effort I need to include the following:

    Define B2C marketing. Describe an existing company and provide real-world examples. I would prefer using a major retailers such as Target.com, Wal-Mart.com, Toysrus.com etc...

    Define B2B marketing. Describe an existing company and provide real-world examples. I would prefer using http://www.worldwideretailexchange.org , or http://www.transora.com/home.html for B2B sites.

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    Business to consumer
    In this segment, we have the businesses that directly sell to end customers. Typically, the per customer volume of transaction is low but the number of customers serviced is large. To draw a large number of customers these sites need to do a lot of advertising, both on and off the net and are thus much more visible than other segments.

    Business to business
    As the name indicates, this means businesses that sell to other businesses. E.g.-Intel sells it's chips to other businesses?which make computers, motherboards and other digital devices.
    This serve a limited number of people but the turnover of many a business-business site would be many times that of most famous business to consumer sites. And most importantly, they make profits. Today, Intel takes orders from its customers over the net and makes billion dollars a month.


    It includes catering to a group or target consumer in order to expose, sell, market. etc goods or services to the public. Examples: Amazon.com, ebay.com, Walmart.com, Borders.com, basically anything offering a retail product to the public in the form of a virtual store.


    Founded in 1962 by Sam Walton, Wal-Mart followed an amazing pattern of success and growth, eclipsing all other U.S. department store retailers by the early 1990's.

    With respect to traditional operations, Wal-Mart continues to enjoy success. Its value proposition continues to be successful, and it remains a darling of Wall Street analysts.
    Walmart.com is an online shopping site that offers merchandise different from that in stores. The walmart.com site also offers digital music downloads with digital rights management (DRM) and online photo processing. Wal-Mart saw the Internet as a means to conveniently deliver a wide assortment of goods at low prices. On-line shoppers perceive convenience as the ease and speed with which one can find what they are looking for. Assortment is only valuable to on-line shoppers if it is easily navigable and accessible. Thus walmart.com is providing goods at lower transaction costs. Still it has to further refine the online strategy to reduce the customer-borne transaction costs.

    Marketing Strategy of Walmart.com
    Wal-Mart looked to venture on-line as a means to continue delivering on its promise to customers, "a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience. The potential impact will be tremendous for Wal-Mart. It will help to grow Wal-Mart more rapidly globally. This strategy helps in achieving following objectives:

    Integration - It is integrating all its products, practices, market news, product specifications, performance metrics, and policy and procedures for the information they need to make confident business decisions and act quickly on revenue opportunities, with no geographical restrictions.

    Personalization -Each user can tailor his or her portal experience to his or her role by choosing from a menu of options. To assemble a complete view of the business, the customers can select options including e-mail, real-time news feeds, chatting, and personal mentoring on various products.

    Community - It is ...

    Solution Summary

    This explains the difference between the marketing differs on a B2C site compared to a B2B site