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Supply Chain and Marketing

Please explain how supply chain and marketing differs on a B2C site compared to a B2B site. Give specific answers or examples. If incorpoating sites please list them for references. Thank-you.

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Business to consumer
In this segment, the organization directly sells to end customers. It includes catering to a group or target consumer in order to expose, sell, market. etc goods or services to the public. Examples:,


WALMART.COM is an online shopping site that offers merchandise different from that in stores. By leading retailer of the world Walmart. The site also offers digital music downloads with digital rights management (DRM) and online photo processing. Wal-Mart saw the Internet as a means to conveniently deliver a wide assortment of goods at low prices. On-line shoppers perceive convenience as the ease and speed with which one can find what they are looking for. Assortment is only valuable to on-line shoppers if it is easily navigable and accessible. Thus is providing goods at lower transaction costs. Wal-Mart looked to venture on-line as a means to continue delivering on its promise to customers. It will help to grow Wal-Mart more rapidly globally.
It will have following supply chain cycle.

Order origination
Order receipt
Order tracking
Customer and call center management
Order processing
Customer analysis

Warehouse operations
Inventory management
Order picking and packing
Fleet management
Returns and reverse logistics
Local delivery

These systems are never done, continuous improvement is essential to long term competitive advantage

B2B (Business to Business) site:

It specifically caters one business to another business. It providing in-house service or e-networks for other businesses to utilize in order to increase function, marketing, sales, profits, efficiency and the like. Examples:,, basically anything-targeting business ...

Solution Summary

The solution focuses on Walmart as the case study for supply chain and marketing. It also describes the differences of a B2C and B2B site with real-life case studies.