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Different Types Of Data And Research Methodologies For A New Beverage Product

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What are different types of data and research methodologies that could be used in seeking information for development of a new beverage product?

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Solution Summary

The solution is comprised of a detailed explanation for different research methodologies that could be used to develop a beverage product.

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We can use both qualitative and quantitative data collection and research methodologies: We can do
1. Test concepts
2. Optimal product design (packaging of beverage, quantity, etc.)
3. Product modification studies (such as what additional changes are required in current products, is it related to taste, packaging or availability, refrigeration requirements, etc.)
4. Test marketing (to test whether the newly developed product is acceptable by the consumers or need more modifications)

The research ...

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