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Understanding hypotheses from a research paper

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Identify and summarize the hypothesis described in the article and explain whether the hypothesis was rejected or accepted and what the implication of the finding are for the study.

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The hypothesis the authors have in this paper (i.e. the one they believe to be true and want to find data to support) is that the manufacturers' brand might influence consumers' attitudes about and purchases of the sports clothes. If you look further down in the article, you'll see that they authors have actually broken this alternative hypothesis down into four more specific alternative hypotheses:

Hypothesis1a: Respondents will form a brand attitude toward co-branded team licensed apparel accordant to their previous attitude toward each manufacturer.

Hypothesis1b: Respondents will form a brand attitude toward co-branded team licensed apparel accordant to their previous attitude toward each manufacturer and the relationship will be modified by their team identification.

Hypothesis2a: Respondents will show a purchase intention of co-branded team licensed ...

Solution Summary

Identifies the hypotheses in a research paper, explains whether or not each hypothesis was supported, and the implications/conclusions.

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