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Qualitative or ethnographic research methodologies

Qualitative or ethnographic research uses open-ended questions that attempt to nuance the distinctions that quantitative research attempts do to numerically. Both forms of research make important contributions to academic research. Appraise the differences between these two research methods. Can both be used to test hypotheses to develop theoretical understanding of business outcomes? Is one more appropriate than the other? Can both be trusted to generate reliable results? These are a few questions to start, but explore all relevant concerns that you might have regarding these research methodologies.

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One of the most basic differences between qualitative and quantitative research is that the former is concerned with text and subjective information, whereas the latter is concerned with numbers and objective information. Example of quantitative research includes surveys whereas qualitative research uses techniques like focus groups, expert interviews, ...

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Qualitative or ethnographic research uses open-ended questions that attempt to nuance the distinctions that quantitative research attempts do to numerically. Both forms of research make important contributions to academic research. Appraise the differences between these two research methods. Can both be used to test hypotheses to develop theoretical understanding of business outcomes? Is one more appropriate than the other? Can both be trusted to generate reliable results? These are a few questions to start, but explore all relevant concerns that you might have regarding these research methodologies.

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