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Research Proposal

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This is a brief research proposal designed to test a discipline-specific theory of your choice using measures with established validity evidence. The project will be completed in three assignments.

Project 2, Part 1 focuses on the background and introduction of your proposal. Select a discipline-specific theory from the list found in the Resources for this assignment, defend your choice with reference to one other competing alternative theory, and briefly summarize the current literature on the theory. Following the critical analysis, you will develop a research question, identify the constructs and variables, and develop a causal diagram of the theory as it pertains to your proposed application.

REQUIREMENTS: This assignment consists of the following deliverables:

Identify and describe two theories within the same theoretical group.
Select one theory between the two and develop an argument for why it best explains the problem under your investigation; briefly summarize the current literature of the theory.
Develop a problem statement.
Develop a relationship diagram of the theory.
The maximum length for this assignment is 3 pages in APA format.
You will submit a single document, organized by deliverables 1 through 4, responding to each of the following:

(a) Working from the list of theories in the Resource section of this assignment, select two theories within the same theoretical group. Briefly discuss what each theory claims to explain or predict.

Deliverable 1: Discuss the constructs that make up each theory.

(b) Select one theory from the above and develop an argument for why your theory of choice best explains the problem under your investigation. Briefly summarize the current literature of the theory.

Deliverable 2: Write a critical analysis of the structure of one of the two theories you selected above, decomposing the theory into its component parts; focus on the strengths and weaknesses of the theory in terms of its promise to explain leadership effectiveness.

(c) Develop a problem statement. Give consideration to the following criteria:

Problem statements:

are right-sizedâ?"they are neither too broad or too narrow in scope.
consist of identifiable words and sentencesâ?"the reader knows without difficulty which words begin and end a problem statement.
consist entirely of words about discovery and no words about justification.
are narrower than most social problems.
are statements about relations among variables.
contain elements of its own solution.
have more to do with what is known than what is unknown.
have a single focus.
Von Wangenen (1991) provides an excellent template for crafting a problem statement:

â??(a) In this study I intend to find evidence that â?¦ (b) This will be an investigation of the [such and such] effect observed by [so and so]. In those observations s/he found [a certain phenomenon] that has not yet been explained. The problem in this study is to show that the [phenomenon] can be explained by a relationship between variables [A and Y].â?

You may ask, â??Where would I find the observation Van Wangenen refers to in his template?â? Such observations are typically found in the discussion section of an empirical study couched in a phrase about future research.

Deliverable 3: Write the problem statement according to Von Wagenenâ??s template.

(d) Develop a relationship diagram of the theory. Refer to the transitional topic on causal versus relationship models and note the criteria for establishing cause and effect. The causal and relationship diagram are visually the same, but the promise of a causal relationship is best accounted for by the method (for example, experimental). An example of relationship diagram (AKA path diagram) is found here: http://www.utexas.edu/research/pair/formulat.htm.

Deliverable 4: Develop a visual representation of the relationships among constructs that come together in a meaningful way to form the theory.

Use the Theories of Project 2 and the Instruments for Project 2 attachments and the Formulating a Research Question Web site located in the Resources to complete this assignment.

Also, refer to the Project 2, Part 1 scoring guide prior to submitting to ensure you have met the grading criteria for this assignment.

Note: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing, In the tool, click on the linked resources for helpful writing information.

Reference
Van Wagenen, R. K. (1991). Writing a thesis: Substance and style. Englewood Cliffs, NJ: .Prentice Hall.

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The responses addresses the queries posted in 950 words with references.

// In this section, we attempt to analyze two alternative theory of leadership. The theories are discussed along with their constructs and it has been concluded that transactional theory assumes a dominating role in influencing follower's behavior.//

The two theories selected for the purpose of study are Transactional Leadership theory & Transformational Leadership theory.

Deliverable 1:

(A)Transactional leadership style was first explained by Max Weber and Bernard Bass. It takes into account the basic management function of planning, organizing, and controlling. Transactional leadership primarily involves motivating and influencing the followers by appealing their self-interest. The main purpose of the leader is to make the follower to obey his instructions. The source of power of leader arises from their formal authority and responsibility. This theory establishes a casual relationship between the rewards and punishment. If subordinates perform the work as per the desire of the leader, he will be rewarded, and if he does not perform as per the wishes of the leader, he will be punished. There are three constructs of this theory:

1) Contingent rewards: leaders directly link the goal with the rewards. Goals are set by mutual agreement between the leader and the follower. Goals are set by taking into consideration the philosophy of SMART (specific, measurable, attainable, realistic, and timely).

2) Active management by exception: the leader continuously monitors the performance of subordinates and takes corrective actions for any kind of deviations (Colonel, 2001).

3) Passive management by exception: leaders do not actively monitor their work. They interfere only when the ...

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The responses addresses the queries posted in 950 words with references.

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Marketing research

Scenario:

JavaJoy, Inc. was founded by Hank Sanchez in 1980. His vision was to elevate coffee to the epicurean level of fine wine. Hank's family had been in the coffee bean brokerage business for generations but he knew that even the finest and most carefully roasted coffee beans required an excellent brewing system to achieve a beverage with optimal flavor and aroma. He started JavaJoy to develop, manufacture and distribute high-end coffee brewing systems that would meet his exacting requirements.

JavaJoy has two primary sales channels. They market directly to the medium and large restaurant chains that maintain technical staffs who specify equipment like brewers. Sales to smaller chains, independent restaurants and institutions are generally made through a network of kitchen equipment suppliers (KES) that tend to be regional in focus. The JavaJoy product line is very well known and highly respected in the industry but, due to its high price, Hank had only enjoyed limited success until the market for gourmet coffee drinks exploded in the 1990's. With this new market growth, Hank wants to recast his 5-year strategy to take advantage of the expanding market.

You have been hired as JavaJoy's first Marketing Manager. You have questions about current market size, growth potential, buying habits, distribution channels, and competition, just to name a few. But you quickly realize that much of the existing market knowledge within JavaJoy is based on management experience and perception, which does not necessarily reflect the current reality of the booming market. You need to quickly sort out fact from opinion, determine how to clearly define the market(s) for beverage brewing equipment, and determine where these markets are heading so you can supply Hank with the information he needs to generate his revised strategy.

It's clear that Hank wants the company to grow, but how can this be accomplished? What are the possible alternative approaches, and which is best? What growth can be anticipated? What are the threats to growth? Remember that the ultimate decisions concerning how to grow constitute strategic planning. Your job at this point is to provide accurate and timely information to support that strategic planning process. To provide the answers you have to begin asking questions, gathering data, and developing information.

Task needing assistance

8-15 slides with notes for script
Details: Hank is very happy with your work and has asked you to go ahead and develop a marketing research proposal to determine if the company should pursue development of products for the consumer market. At this point you are not concerned with specific product features, just the feasibility of creating a position for JavaJoy in the consumer coffee brewer market. Consider how much of the recently developed information will be applicable to this project, and what new information will be required.

Be sure to include how you will measure market demand to place JavaJoy in a competitive advantage.

Objective - Develop a marketing research proposal.
Measure market demand and segment the market to achieve competitive advantage.
Analyze markets and describe buying behavior.

I am in need of grave assistance with this task - as I am unclear the difference between a marketing plan/marketing proposal. I have chosen India for my country of research/entry for the consumer market/commercial market. This task from what I am gathering focuses more on the consumer market. However any assistance would be appreciated as I am truly unclear on the specifics of a marketing proposal.

The research I have gathered to date is the following:
The marketing research proposal contains the essence of the project and covers all phases of the marketing research process. It describes the research problem, the approach, the research design, and how the data will be collected, analyzed, and reported. It additionally provides a cost estimate and time schedule for completing the project. The format of a research proposal may vary considerably, but most proposals address all steps of the marketing research process and contain the following elements:

Executive Summary: The proposal should begin with a summary of the major points from each of the other sections thereby presenting an overview of the entire proposal.

Background: This is an explanation of the background to the problem, including the environmental context.

Problem Definition/Objectives of the Research: Present a statement of the problem, including the specific components. If this statement has not been developed (as in the case of problem identification research), clearly specify the objectives of the project.

Approach to the Problem: At a minimum, present a review of the relevant academic and trade literature along with your analytical model. If research questions or hypotheses have been identified, they should be included in this section.

Research Design: The research design adopted is specified in this section. Information should be provided for each of these components: kind of information to be obtained, method of administrating data collection device, scaling techniques, nature of collection device (e.g., survey questionnaire), and sampling plan and size.

Data Collection: This section should detail how the data will be collected and the control mechanisms employed to ensure the quality of the data.

Data Analysis: This section should indicate the kind of data analysis that will be conducted and how the results will be interpreted.

Reporting: This section should include an indication of whether or not intermediate reports will be presented and at what intervals, the form of the final report, and whether a formal presentation will be made.

Cost and Time: Present the cost of the project and time schedule, broken down by phases.

Appendices: Any statistical or other information that is of interest to only a few people should be included in the appendices.

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