Generate and evaluate reasons why people may not appreciate the cultural point of view of others. Use at least 2 references as well as 1 sociologist view.
Discuss how appreciating cultural diversity affects peoples' ability to communicate effectively in the context of a multinational corporation or an international nonprofit agency. Feel free to add your own experiences as well as quoting others.
The solution provides a 1,272-word tutorial module that is geared at discussing cultural differences - why people are unable to understand the viewpoint of others. Among the sociological theories and views discussed include ethnocentricism, relativism and cultural viewpoint. These concepts are explained and discussed to provide an answer to the original question. Examples of situations that exemplify effective cross-cultural communication is included. References are listed for further research.