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Memory in the encoding process

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What is the encoding process? What role does encoding play in long-term memory?Please provide reference

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What is the encoding process?  
Memory starts with encoding, what we think when we see a stimulus (Willingham, 2001). . Part of that depends on what we already know about the stimulus; have we seen the exact stimulus before, is it similar (looks a lot like) another stimulus we know, or ...

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