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Distinguish among observational, physiological, self-report

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Distinguish among observational, physiological and self-report measures.

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Observational measures are those where you watch behavior or activity and the report of what you observe is the measure. For example, you might watch a video of a classroom and count the number of times you see students raise their hands without being called on by the teacher. You could view a camera on a grocery store isle and count the number of time a consumer reads a label and then put ...

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  • MSc, University of Virginia
  • PhD, Georgia State University
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