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    The Power of the Media: Influence on Ethics

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    I need help writing a comprehensive paper on the impact the media has on the ethics of individuals, business and government. The paper should specifically address whether the news media is objective or whether they promote a specific economical or political agenda, citing specific examples. Additionally, the paper should address to what ethical standards should the media be held to and whether they are adequately meeting those standards.Your paper should be well researched and cited

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    Dear Student,
    The solution below was written for you to serve as your guide in putting together a discussion/narrative/paper that explores the points you raised in your posting. Please take note of the references as they can be used as additional resource. Good luck & thank you for using Brainmass.

    OTA 105878/Xenia Jones
    Media and Power

    What is Media and why do the media hold so much power in swaying public opinion? These days, our lives are influenced one or the other by media. Media, at its simplest refers to a medium of communication that allows for messages to be delivered to an intended audience. Therefore, media communication comes in many forms. Traditional media include the radio, newspapers, journals, magazines and any printed/published material intended to inform and/or to entertain, television and the movies. All these also pertain to Mass media, an incarnation of information delivery that is intended to reach very large audiences like a nation or a state. These days, through the advent of communication technology, specifically the internet over wifi networks and mobile phones, the most powerful media format is the convergence of 3 technologies - the internet, mobile & landline communications and satellite television, all of them beaming information via the digital format. In 1995, Nicholas Negroponte prophetically referred to this as 'digital convergence' -

    "Bits co-mingle effortlessly. They start to get mixed up and can be used and re-used separately or together. The mixing of audio, video, and data is called multimedia. It sounds complicated, but it's nothing more than co-mingled bits."

    What we know have is instant access to information via our mobile phone capable of high quality video and audio and our computers that can connect to the internet wirelessly. Through the advent of the likes of Skype, text messages and instant messaging, inexpensive real time global communication, the kind of technology that was 'futuristic' in the 70's is now our daily realities and have become intrinsic part of our lives.

    Just as there are varied kinds of media, there are also different purposes to the kind of entertainment, facts or information churned out to the waiting public by any media company. Take for example Time Magazine - they have been around for decades and are known to produce top quality articles covering controversial and important current events globally. ...

    Solution Summary

    The solution is a 1,395-word APA format essay discussing the impact and influence of the media on the ethical and moral viewpoints and related behavior/action of individuals, businesses, groups and the government. The power of the media - its penetration and influence on public opinion is discussed and the varied forms that mass media takes (print, internet, digital and mobile media, tv, etc.) is analysed for their reach. Certain publications and popular media outlets are included in the discussion for exemplification. The solution then discusses ethics - personal, professional, individual and group as well as codes of conduct in place in organizations and how media, in its supposed role as 'social watchdog' influences and can influence the status qou and perceived social truths via their power of telling stories and reporting situations, people and events. A word version of the solution is attached for easy printing. References, both web and print are included.