Define agenda setting and explain the ethical communication issues associated with this practice in 350 words using four references.© BrainMass Inc. brainmass.com October 25, 2018, 10:15 am ad1c9bdddf
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OTA # 105428
Agenda setting and ethical communication
Agenda-setting theory is about the power of members of the news media to decide the order and in effect determine the priority of topics on the public agenda. This means that through choosing a news item more frequently and displaying that news item more prominently, the media can and do shape the audience's opinion to regard the issue that particular news item covers as more important (McCombs & Shaw, 1972). Agenda setting at its core is the use of a form of covert power by members of the media (Reese, 1990). Although the extent of that power is often debated, its exercise must be tempered by a high standard of ethics because no one debates that said power actually exists (Little, ...
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Outline a recommendation plan to improve the communication practices in Lowe's Home Improvement stores. The specific recommendations should be based on the existing organizational practices and the evaluation of their effectiveness. Your plan should include suggestions for improvements in Lowe's with respect to communication patterns, interpersonal communication, reflection of individual and organizational ethics, informed decision-making, and conflict resolution.
APA 6th Ed.