Changing roles of human resource

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Globalization has changed the role of HR management. American companies have become globalized, in part through e-business, which has increased the use of technology and diversity and the need for a higher focus on ethics than ever before. This is, at least in past, the need to become more competitive and more successful. (1)

The changing roles of roles of HR management is linked to helping organizations deal with this rapidly changing competitive landscape, the growing demands to better serve customers, to better differentiate themselves from competitors and to better deliver value to the bottom line. HR has begun to play a strategic business function, an essential part of maximizing return on shareholder value. HR is now an integrated and valued member of the management team. A company's human capital, its collective capabilities of its work force is now its real sustainable competitive advantage. To this end, HR's role is about "having the right people doing the right things to drive the organization performance -- and human resources is key to making this happen." (1) Businesses now recognize that, to be fully effective, HR programs require new processes, supported by leading technologies to build a strong foundation of information about individuals, "a highly valuable organizational resource that can be used to drive efficiencies throughout the business." (2)

A study by The Conference Board, entitled "Rethinking Human Resources," found six key "people-related activities" where human resources can now add value to the company related to globalization, diversity, technology, e-business and ethics:

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