Explain the various means available to you for gathering data.
What challenges exist when collecting qualitative data?© BrainMass Inc. brainmass.com October 25, 2018, 7:17 am ad1c9bdddf
For quantitative data gathering, use surveys to collect data from subjects. These surveys can be anonymous and are fairly easy to create and distribute, because of the ease of issuing these surveys they are ideal ...
This solution provides students with the various means available for them to obtain and gather qualitative data and tests used to analyze the data once it has been gathered.
Data Gathering & Analysis: "Starbucks, Bank One, and Visa"
Review Cooper and Schindler's 2008 article, "Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa," attached PDF
Answer discussion questions 2 and 4 at the end of the case:
2. Build the management-research question hierarchy for this project.
4. The Duetto Card team turned to Greenfield Online to recruit a panel for one of its online surveys. How might you build a sample frame of appropriate participants for future online or phone surveys?
Describe any ethical issues that should concern Starbucks about this initiative.
Summarize the use of qualitative data to support business decision making. Consider different types of qualitative data collection and analysis methods and the ways in which they can support business decision making and strategies.View Full Posting Details