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Healthcare Pharmaceutical Drugs Pricing Strategy

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Describe a pricing strategy in a health care organization for one of its services or products (e.g., a pharmaceutical drug or a medical device). Then, explain how costs would be taken into account when formulating that pricing strategy.

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A pricing strategy in a healthcare organization for its pharmaceutical drugs, would include conducting a careful analysis of the costs that are involved with producing the drug, and ascertaining what the average cost of producing the pharmaceutical drug is. The next aspect of the pricing ...

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Compare the difference between the push strategy and the pull strategy in the channel of distribution. Assess how are they used with regard to the pharmaceutical industry today? Evaluate which approach seems to be used with greater frequency: push or pull? Assess why is this the case?

Question 1: Compare the difference between the push strategy and the pull strategy in the channel of distribution. Assess how are they used with regard to the pharmaceutical industry today? Evaluate which approach seems to be used with greater frequency: push or pull? Assess why is this the case?

Question 2: There are several alternative pricing strategies, such as bundled pricing or price skimming. Identify three such strategies, define each one, and provide an example showing how they can be implemented in the health care context.

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