Purchase Solution

Describe the driving forces of the pharmaceutical industry.

Not what you're looking for?

Ask Custom Question

Describe the driving forces of the pharmaceutical industry.

Purchase this Solution

Solution Summary

The solution discusses the pharmaceutical industry by the following subjects: customer preferences, interferences, technology, regulations, and increased competition.

Solution Preview

The pharmaceutical industry operates in a powerful business atmosphere in which it is greatly influenced by its changing environment. As the environment around pharmaceuticals undergoes rapid changes, the industry is under constant scrutiny to develop and shape into the mold of its new atmosphere. Many of the driving forces, of change, include the changing roles and preferences of customers, higher drug regulations, and interferences or increased competition in the drug industry.

Customer Preferences

Pharmaceutical customers are no longer looking for drugs and remedies in which merely diagnose and cure diseases; instead, they are looking for drugs and remedies that predict possible illnesses/ diseases and prevent the illnesses/ diseases from ever becoming an issue. People are also no longer looking for the best answer to the general problem, but rather for the best-customized answer to their aches, pains, and illnesses/ diseases.

In addition, as customers rapidly become ...

Purchase this Solution


Free BrainMass Quizzes
Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.