Review the 2010 Kimberly-Clark Sustainability Report. After reviewing the report, answer the following questions: http://www.sustainabilityreport2010.kimberly-clark.com/index.asp. The length of the short paper is 2 to 4 pages.
Does it appear that Kimberly-Clark is responding to traditional market demand patterns, or are they being proactive about what is best for their customers? How do you think the average customer will respond to the information contained in the report? Explain how this is an example of targeted economic development. Contrast with this a general example of economic growth.
Describe the various relationships and partnerships in which Kimberly-Clark is currently engaged. How have government agencies helped Kimberly-Clark in their objective to build sustainability not only into their product lines but also into their operations? How has Kimberly-Clark responded to these government agencies, as well as nonprofit agencies and consumers, in their current business model?
Kimberly-Clark Sustainability Report
Do consumer actually want corporate sustainability or are they merely responding to what they have been told that they want (Kotler, 2011)? As with many areas of life, there is no one specific answer, but a blend of both perspectives. Corporations are under increasing pressure from environmental groups and government entities to become responsible stewards of the environment and consumers cannot proudly display products in their homes that were manufactured at the expense of the environment. The report gives the consumer information that enables them to feel that by purchasing Kimberly-Clark products they are doing their part to support the biosphere and preserve the world for future generations.
Such an atmosphere demands a new type of corporation that decreases ecological scarcities and environmental risks while increasing human well-being and social equity (Sukhdev, 2012). The realization that planet Earth has finite resources has spurred coporations to assure their continued viability by finding new avenues to conserve resources and reduce their carbon footprint. There is often an increase in production costs associated with ...
600 word review of Kimberly-Clark 2010 corporate sustainability report. Economic and environmental impacts.