If the needs assessment portion of a proposal explains the why, the program portion of a proposal is the how.
1. Explain how you would connect what you propose to do to the need.
2. What is the connection between the need in the community and the way that you are proposing to meet it. For example, hunger is an acute need, but, there are many different ways to meet that need.
3. Why is your choice better than others? What evidence do you have?
4. Why should someone believe that your way is the best way, or one of the best ways?
Please see attached file.
This is an interesting question. Extensive research usually precedes the writing of the proposal in order to identify if there is indeed a community need, such as homelessness. Likewise, research informs the choice of program(s) to meet the need. For example, if research into a similar community needs (e.g., similar community and resources with homelessness) suggests that a specific program was successful in meeting the need of homelessness, this means that it might also work in your community if it fits with your budget, people available, etc. Programs that have been successful and evaluated in the past would act as evidence that your choice is better than others (e.g., programs that are less successful or failed to meet a similar need). Other things impact program choice as well, such as the cost, human resource available, expertise and time.
If it as simple as hunger (e.g., need), soup kitchens, food banks, etc. have shown some success. You can be fairly confident that it is the best fit when it meets the need within your resources available (money, people, and time). Usually, you would have evidence (empirical evidence) that these programs have worked in similar cases, which would part of your rationale. In other words, you will need to build a solid case of why your choice is the best using several points to support your ...
By addressing the questions, this response addresses aspects of a proposal, including the needs assessment and the program portion of the proposal. Supplemented with an illustrative example.