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Proposal

A solicited or unsolicited proposal of no more than three pages offering a product or service.
Situation: You are an owner of a small service or manufacturing corporation which can produce better quality goods or services at equal or lower prices than your competition. You've located a potential customer.

Your customer is a visual-, detail-, and example-oriented decision maker who will expect you to be very clear, and only promise what you can deliver. He or she is not a technical expert in your area, and will expect you to present your recommendation clearly, without jargon. Make sure your specific proposal statement stands out.

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The solution discusses
A solicited or unsolicited proposal of no more than three pages offering a product or service.
Situation: You are an owner of a small service or manufacturing corporation which can produce better quality goods or services at equal or lower prices than your competition. You've located a potential customer.

Your customer is a visual-, detail-, and example-oriented decision maker who will expect you to be very clear, and only promise what you can deliver. He or she is not a technical expert in your area, and will expect you to present your recommendation clearly, without jargon. Make sure your specific proposal statement stands out.

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