This job offers help to complete the Communication Theories Matrix. It offers notes to define the theory, lists its main principles of the theory, offers real world theory examples, and applies each theory to virtual communication. It also cites resources for students' references.
Please allow some of my ideas to help you to complete your worksheet:
First, as you look at the Social Exchange Theory, you might explain how it focuses on "exchanging" rewards and costs. Because people seems to have motives that "minimize costs and maximize rewards and then base the likeliness of developing a relationship with someone on the perceived possible outcomes" (http://www.uky.edu/~drlane/capstone/interpersonal/socexch.html), these goals are in mind.
The main principles deal with needs, rewards, costs, and "reciprocity - a condition in which a response is correlated to the worth of the original message. In other words, humans act with other humans in full recognition that their acts will be noticed and in some way reciprocated (i.e., that they will receive a return on their communicative investment" (http://www.uky.edu/~drlane/capstone/interpersonal/socexch.html).
A real world example could be that Julie sends flowers to her mother-in-law in hopes that her ...
Various communication theories are explained, compared, and contrasted. Research is cited to validate.