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    Communication Models

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    Until recently, upper management has attempted to accomplish coordination of the department managers by using unscheduled e-mails and memorandum. The CEO has come to the realization that in order to foster cooperative problem solving among the managers, a different communication style will be needed. In an attempt to increase efficiency and accuracy, the CEO has asked you to identify two types or models of communication and explain how they would enhance a matrixed style organization.

    A short presentation, with notes, to be given to the CEO.

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    We will discuss the following two models or theories of communication:

    1) Weick: Process of Organizing

    When groups of people form, communication is the principle agent in the process of organizing. Within this theoretical area of communication is a theory by Carl Weick entitled the "Process of Organizing". This theory helps explain the relational obstacles group members face and provides a model of how these obstacles can be overcome.

    The focus of this theory is on groups using communication to facilitate clearer organization. The scope of this theory is broad because it could apply to any group or organization looking for a more efficient structure. This theory focuses on the relational dimension of organization.

    To understand this theory we must understand the important concepts and principles within the theory presented by Weick, (Littlejohn, 315). First, the theory is concerned with the "effect of mutual interaction between people", and less with the actual lines of communication. He believes that "organizations" are not structures comprised of positions and roles; Rather organizations result from a continuing process of communication.

    Thus, we see that this ...

    Solution Summary

    The solution provides an overview of theories of communication that are applicable to matrix organization.