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Developing a Social Media Communication Guide

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Does your school system utilize social media such as supporting an official Facebook page, Twitter account, or an email/text messaging system?

Write a short narrative on what you see as the most common uses of social media in your community and include the following:

What are the benefits of using social media to communicate?
What efforts do you see by area businesses and community groups to 'brand' themselves using social media?

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Solution Summary

This solution discusses the steps needed to develop a communication guide in regards to social media that offers support for students, families, and communities.

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There are several popular social media sites that organizations and businesses have used to promote their brand and stay connected with others in the community. Some of the more popular ways to use social media is through Facebook, Twitter, Linkedin, and Pinterest. The benefits of social media are (1):

1. It is a fast, economical way to advertise and to promote a business.
2. It is a convenient way to keep in touch with family and friends.
3. Reaches a large audience at one time.
4. Can be used by anyone and seen many.
5. Can be effective if used in the ...

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  • MS,
  • MA Education (Family and Community Services), Ashford University
  • B.A., Ashford University
  • A.S., Oklahoma State University
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