1) Imagine that a wireless phone service carrier is interested in improving its service. In particular, the management wants to assess if customers are dissatisfied with current service and learn the nature of this dissatisfaction. What research design would you recommend? Justify your choice.
2) What are the various types of exploratory research? Give an example of a good problem for exploratory research.
Customer Satisfaction and the Research Design
The research design, or the simple framework for this study, needed for this situation would involve gathering the specifically needed data from customers, analyzing the data, and then making a plan to use the data to improve the wireless phone service and its customer's satisfaction.1 This can be done in the form of a survey between the company and its customer base. 2
The survey should be ...
Types of exploratory research are demonstrated in this tutorial.