Qualitative and quantitative studies
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This job considers the differences between qualitative and quantitative studies. In a few paragraphs, based on your reading and research:
Describe qualitative analysis. What is it? How would you go about selecting a sample audience for a qualitative analysis project? What are the kinds of outcomes from qualitative analysis approaches? Provide two brief examples of qualitative analysis.
Describe quantitative analysis. What is it? How would you go about selecting a sample audience for a quantitative research study? What are the kinds of outcomes from quantitative analysis approaches? Provide two brief examples of quantitative analysis projects.
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Qualitative and quantitative studies are contrasted.
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The basic difference between qualitative and quantitative studies is that qualitative (think 'quality'; how things are) studies focus on words and events, and quantitative (think 'quantity'; how many things you have) studies focus on numbers, things that can easily be measured on an objective scale of some kind. Some people think qualitative studies are easier because they do not require a knowledge of statistics. That is a mistake ; a good qualitative study can be extremely hard to do because everything depends on how well you and your subjects can (and are willing to) communicate.
Some examples: You want to study the implementation of a new reading program in a classroom. If you want to measure the children's interest in reading after the new program is in place, you can count the library books they ...
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