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Principles of win-win negotiations

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Please give me your thought on the principles of win-win negotiations, and give me one reference.

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Discusses the principles of win-win negotiations. References are included.

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1. Please give me your thought on the principles of win-win negotiations, and give me one reference.

Using win-win principles in negotiations means that a negotiator has an ability to reach the targets in the long term. It is not about superficial negotiation techniques such as tactics, game winks, psychological tricks, which might get short term results, but do not offer long term benefits. In principled negotiations, the negotiator must have a positive attitude and confidence in their ability and skills -perhaps aiming for is between opportunism and stiff idealism; must create trust created partly by charisma, partly by perceived behavior; must have a good reputation. In other words, the principles are to have a positive attitude somewhere ...

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