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Apple Inc

I need to do research on the Apple company for an example of what will be on the real test. Basically I choose Apple because the organization that will be used is almost like it in a round about way. So here is what I need help with.
I need to find the issues or opportunities that the organization faces. (Apple being the organization). Please help..

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Issues in front of Apple:

Apple faces pressure from its competitors such as Dell and HP. Dell's low budget computers have given them the largest market share in personal computers.

The substitution effect is another threat for the computer industry. Since technology changes at such a rapid rate, the iPods and iMacs can possibly be replaced by other devices. However, this change would not result in the collapse of the company but it would certainly change the kind of role that Apple has in the industry. Apple will be forced to develop new products to keep this from ...

Solution Summary

I need to find the issues or opportunities that the organization faces.

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