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Market Trends of Burger King

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Based on the attached, prepare a 400-500 words in which you describe market trends that Burger King will face. Explain your conclusions. In your paper address how each of the following will change or will not change, and why:

Market structure
Impact of new companies entering the market
Prices

Please provide references.

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Based on the attached, prepare a 400-500 words in which you describe market trends that Burger King will face.

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Burger King is expected to face fierce competition in the near future, owing to increasing pressure on the fast food chains ot sustain their revenue growth and profitability during today's tough economic times and recession, as well as satisfy the increasing demands of consumers with more menu choices and healthy eating options.

The market structure, as described in the attached document, can be termed as oligopoly for Burger King as there are only a few large firms competing in the chain restaurant industry. Although there are thousands of small, local fast food restaurants that compete with Burger King in their limited geographic area, such as a fast food vendor in a neighbour location, making the industry structure look like more of a monopolistic ...

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Sheetal Jain, PGDM
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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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