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Burger King

In 400-500 words, answer these questions. Please do not provide history or any other info about the company that is not related to these questions. Just address the questions.

1. Should Burger King continue, expand, or reduce current operations in order to maximize profits? Explain your reasoning.
2. If the answer is to expand: Should Burger King invest in new plants, equipment, or technologies? Should Burger King consider a merger with another organization? Explain the reasoning and explain global competition implications.
3. If the answer is to reduce: Should Burger King reduce production or shutdown their operations? Explain your reasoning.

Please use (US) internet references and/or articles so I could refer to it.

Thanks,

Solution Preview

Yes, Burger King should definitely continue and expand its operations in order to maximize profits. In today's recessionary times, it has become imperative for Burger King to look out for new market opportunities by expanding in new and emerging markets across different regions of the world to boost its revenue and profitability. Apart from focusing on its most important market, ie, USA, Burger King should definitely try to step into the shoes of competitors such as Mcdonald's and explore attractive opportunities in countries like India where economy is booming and significant growth opportunities still exists. The entry into newer markets will ensure that Burger King's operations is quite diversified and not relied on any single ...

Solution Summary

Should Burger King continue, expand, or reduce current operations in order to maximize profits? Explain your reasoning.

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