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Burger King - Organization/Industry Overview

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In 300-400 words, explain any issues or opportunities that Burger King would faces.

Please be sure to provide me the references so I can refer to the references.

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The expert explains any issues or opportunities that Burger King would face.

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One of the major issues that Burger King will face is lower consumer spending due to ongoing recession in USA and several markets across the world. Burger King will need to diversify into newer markets to hedge against the declining sales in US markets. This issue will actually turn into an opportunity because Burger King, in an attempt to retain its top line revenues due to slowdown in USA, will actually try to make inroads into new, emerging markets across the world such as India and thus, provide itself an ...

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Sheetal Jain, PGDM
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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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