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Web open and free?

Tim Berners-Lee is known as the father of the Web. In "The Man who Invented the Web" (2005) it states that Berners-Lee has fought to keep it open, non-proprietary and free. Why would it be important to keep the Web open and free?

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world wide web, an internet-based hypermedia initiative for global information sharing.
The genius of the Internet is its promise of unlimited accessibility. With very limited exceptions, any consumer with an Internet connection and a computer can visit any web site, attach any device, post ...

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The web as open and free is debated.