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Web 2.0, cloud based hosting and In-House Hosting

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What is Web 2.0? How do organizations use Web 2.0?

Explain the advantages and disadvantages of cloud-based hosting and in-house hosting. Explain the three factors that have made cloud computing possible today.

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Web 2.0 basically refers to the transition from static HTML Web pages to a more dynamic Web that is more organized and is based on serving Web applications to users including improved open communication with an emphasis on Web-based communities of users, and more open sharing of information (QuinStreet, 2013).

Web 2.0 actually describes a transition from static to dynamic-based internet connectivity. The new web technology made possible social networking capability. It brought about the popularity of Facebook and Google. With Web 2.0, Facebook allowed more user-friendly, add more picture and video uploads. With Web 2.0, Google enabled to move more than just social networking. The technology allowed Google to diversify to spatial capability such as maps and directions.

Organizations use Web 2.0 in various ways:
1. To allow for increased interaction with customers and product-development initiatives and marketing campaigns (Campanelli, 2008).
2. Successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a "networked company," linking themselves with customers and suppliers (McKinsey & Company, 2013).
3. FedEx or UPS, for example, are using the web to offer the same ¬services that they may already offer over the phone, such as delivery tracking services (Knights, 2007).

Obviously, the emergence of Web 2.0 expedited business transactions on the Internet.

Advantages and disadvantages of cloud-based hosting and in-house hosting.

Advantages of Cloud-based Hosting:
1. The luxury of mobility. Files can be accessed anytime and anywhere. Since data are hosted on the internet, users/owners of the data can accessed it anytime and anywhere in the world.
2. Cheaper and Cost-effective. Fees charged are minimal. Dropbox, a Cloud-based hosting site charged less than $10 a month. Moreover, it gives free hosting for file sizes of not more than 18 Gb and gives free 500 MB of hosting space per referral.
3. Easy to Share files. Files hosted on the cloud can easily be shared online with friends, officemates and acquaintances, thus making the use of storage media such as flash drive, CD/DVD disks, and external hard drive ...

Solution Summary

The solution discusses Web 2.0 technology and its uses. Cloud-based hosting and in-house hosting issues were also discussed.

See Also This Related BrainMass Solution

"Software as a Service"

Why "software as a service" is (or is not - pick one) going to dominate the next several years in information management.

The case for this module calls for you to explore some of the divergent opinions about this new approach to organizational information systems and weigh some of the competing claims. First off, if you don't know anything about computer networking or what a client/server netwiork is in particular, it's recommended that you start with this reasonably good short guide to network terminology (if you're already on top of this stuff, you can probably skip this one):

Sensible Computer Help (2008) Choosing the best computer network. Sensible-Computer-Help.com. Retrieved February 27, 2011, from http://www.sensible-computer-help.com/computer-network.html

With that foundation, you can now begin to learn about "the cloud." A good general reference to start with is here:

Chee, B. and Franklin, C. (2010) Applications for Clouds. Chapter 4 in Cloud Computing: Technologies and Strategies of the Ubiquitous Data Center. CRC Press. Retrieved November 15, 2010 from http://media.techtarget.com/searchSystemsChannel/downloads/Cloud_Computing_Techn_Strat_of_the_Ubiq_Data_Cent_Chapter_4.pdf (SEE ATTACHMENT)

As we noted in the introduction, a term often used more or less interchangeably with "cloud computing" (despite some significant differences of focus) is "software as a service" - described as a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over a network, typically the Internet. The following article discusses some of the difficulties with organizational implementation of this model:

Fornes, D. (2010) The Software as a Service Dilemma. The Software Advice Blog. Retrieved November 10, 2010, from http://www.softwareadvice.com/articles/uncategorized/the-software-as-a-service-dilemma-104071/

Finally, this discussion would not be complete without the views of the skeptic; the following article points out some of the all-too-apparent complications that might ensue from a wholesale stampede into the clouds:

Schneier, B. (2009) Cloud Computing. Schneier on Security. Retrieved November 15, 2010 from http://www.schneier.com/blog/archives/2009/06/cloud_computing.html

But back to the enthusiasts. SaasBlogs is a website that, in its own words, is "a community centered around the idea that Software as a Service (SAAS) represents the largest shift in the software industry in decades. We cover ideas, technologies, challenges, and business strategies related to this new and exciting paradigm." Basically, it's a lot of blog posts primarily authored by three experts, addressing a very wide range of topics related to SaaS deployment, use, and effects. It's a very good place to see how people committed to this model think and what they bring to the table. In fact, it's so good at this that it's going to be your primary source material for this case assignment.

Scrolling down the SaasBlogs home page points you to the archive of posts on various aspects of this issue. You should spend some time looking through these posts for discussions of things that you find interesting relating to SaaS operation, implementation, or results. Perhaps they will relate directly to issues in your own environment; perhaps they will remain largely academic - but in either case, you should be alert to the language of the discussion and how both technical and social issues are being talked about. There are also other SaaS-related blog sites that you may wish to look at (google a few and see what you find).

In addition, the Background Readings page lists some optional readings that may be useful to you as you consider these issues, or you may find other sources yourself (be sure to reference properly whatever specific sources you draw on).

When you've read through the articles and related material and thought about them carefully, please compose a short paper on the topic:

Why "software as a service" is (or is not - pick one) going to dominate the next several years in information

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