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Web 2.0, cloud based hosting and In-House Hosting

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What is Web 2.0? How do organizations use Web 2.0?

Explain the advantages and disadvantages of cloud-based hosting and in-house hosting. Explain the three factors that have made cloud computing possible today.

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Web 2.0 basically refers to the transition from static HTML Web pages to a more dynamic Web that is more organized and is based on serving Web applications to users including improved open communication with an emphasis on Web-based communities of users, and more open sharing of information (QuinStreet, 2013).

Web 2.0 actually describes a transition from static to dynamic-based internet connectivity. The new web technology made possible social networking capability. It brought about the popularity of Facebook and Google. With Web 2.0, Facebook allowed more user-friendly, add more picture and video uploads. With Web 2.0, Google enabled to move more than just social networking. The technology allowed Google to diversify to spatial capability such as maps and directions.

Organizations use Web 2.0 in various ways:
1. To allow for increased interaction with customers and product-development initiatives and marketing campaigns (Campanelli, 2008).
2. Successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a "networked company," linking themselves with customers and suppliers (McKinsey & Company, 2013).
3. FedEx or UPS, for example, are using the web to offer the same ¬services that they may already offer over the phone, such as delivery tracking services (Knights, 2007).

Obviously, the emergence of Web 2.0 expedited business transactions on the Internet.

Advantages and disadvantages of cloud-based hosting and in-house hosting.

Advantages of Cloud-based Hosting:
1. The luxury of mobility. Files can be accessed anytime and anywhere. Since data are hosted on the internet, users/owners of the data can accessed it anytime and anywhere in the world.
2. Cheaper and Cost-effective. Fees charged are minimal. Dropbox, a Cloud-based hosting site charged less than $10 a month. Moreover, it gives free hosting for file sizes of not more than 18 Gb and gives free 500 MB of hosting space per referral.
3. Easy to Share files. Files hosted on the cloud can easily be shared online with friends, officemates and acquaintances, thus making the use of storage media such as flash drive, CD/DVD disks, and external hard drive ...

Solution Summary

The solution discusses Web 2.0 technology and its uses. Cloud-based hosting and in-house hosting issues were also discussed.

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You have been hired by ShopSense as an analytics consultant. You have met with the CEO of the company, Donna Greer, and agreed that you will provide her with recommendations regarding how ShopSense can use analytics for competitive advantage. You are scheduled to meet privately with Ms. Greer to present your recommendations. In this assignment, you will prepare a report to deliver to the ShopSense CEO during your meeting.

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Refer to "The Dark Side of Customer Analytics," including the four commentaries. This presents the ShopSense case study.
Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.
Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.

Write a paper of 1,000-1,250 words that recommends a course of action for ShopSense. Include the following in the report:
A background statement that offers a synthesis of the commentaries appended to the ShopSense case study.
A research-based statement outlining the benefits of employing business analytics for gaining competitive advantage.
A research-based rationale for recommending the adoption of business analytics by ShopSense.

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