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Legal issues for images

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Kudler Fine Foods has used commercial stock photography brokers for the images on its Internet site and for its print advertising. Kathy Kudler is proud of the fresh, organic products she is selling and wants to show the actual products for sale in the store's advertising. In addition, she wants to showcase actual store displays and feature store employees in the advertising campaigns.

Discuss the legal issues and how these would be handled under the in-house and outsourced models.

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Let us first talk about the outsourced model pertaining to buying photos from commercial stock photography brokers. Kudler has to make sure that it has bought due permission and copyrights to use such third party images from brokers on its print advertising and website. In other words, it has to make sure that these images are legally available for sale and are not proprietary images of others and the license/copyrights for using the images have been legally purchased by the company.

Kudler will have to use such third party photographs purchased from photography brokers for the intended purpose only and cannot misuse such photographs for other purposes.

If the company is using its own proprietary images, it needs to take several steps to ensure that it obtains legal ...

Solution Summary

Kudler Fine Foods has used commercial stock photography brokers for the images on its Internet site and for its print advertising. Kathy Kudler is proud of the fresh, organic products she is selling and wants to show the actual products for sale in the store's advertising. In addition, she wants to showcase actual store displays and feature store employees in the advertising campaigns.

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