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Graphics, sound, and actions in Web site design

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1) The use of sound and action in Web pages can produce mixed results, positive and negative. Provide a URL for a site you feel uses sound and/or action effectively and positively. State your viewpoint, and describe why the function added to the appeal of the site.

2) What are the differences between the various graphic formats? Give an example of when you would use each.

3) Describe some ways to increase your site's search engine ranking.

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Solution Preview

1) The Colbert Report is a weekly comedy news program on The Comedy Channel, a cable station. Its URL is

This site uses sound effectively and positively by presenting a centrally located embedded video of a past episode. The function adds to the appeal of the site since we can catch up on a past episode while reviewing the other site features, surrounding the video. The enbedded video has single-click pause action and volume control, which is a good way to present the audio and video so that it can be controlled or disabled if necessary.

By contrast, for instance, the Warner Brothers entertainment company aat http://www.warnerbros.com/ makes the user ...

Solution Summary

The solution includes answers to each of the three questions, including a discussion on graphics, sound, and actions of two different web pages.