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# Customer Analysis on Annual Reports

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Problem:

I need to make order predictions for next year, based on the data in the table.

Table "NUMBER OF TOOL ORDERS PER YEAR" should be represented on charts, type of chart is not important.

Table "ORDER PREDICTIONS FOR NEXT YEAR" should be presented on charts too.
table is attached

https://brainmass.com/computer-science/data/customer-analysis-annual-reports-481594

#### Solution Preview

The simplest sales or purchasing forecasting method is an annual sales forecast. Assuming that your sales are relatively stable -- no major changes in your competition, your employees or your customer base from year to year -- you only have to account for inflation. Here's the formula:

last ­year's annual sales + (last year's annual sales X rate of inflation) = next year's sales forecast

However, testing this formula doesn't seem to conform with the numbers for the previous years, so we need to customize a formula to our liking. We will go back only 4 years and include our present year, the earliest years were a bit slow to start from and fluctuated a bit. You want your analysis on workable trend. So:

<Company ID 1 for 2013 projection>

between 2008 and 2011 ...

#### Solution Summary

Customer analysis on annual reports are examined in the solution.

\$2.19

## Nordstrom, Inc: Analysis and comment of data in the 2009 annual report

1. What is Nordstrom's strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion?

2. Page 3 of the annual report summarizes six measures that Nordstrom collectively refers to as its scorecard. Do these measures constitute a balanced scorecard? Why or why not?

3. Identify four measures that Nordstrom could include in the financial perspective of a balanced scorecard. How do the measures that you have chosen differ from one another? Ideally, should each measure increase or decrease overtime?

4. Identify for measures that Nordstrom could include in the customer perspective of a balanced scorecard. Feel free to create measures that are not explicitly mentioned in the annual report. What statements in the annual report motivated your choices? Ideally, should each of your measures increase or decrease overtime?

5. Identify for measures that Nordstrom could include in the internal business process perspective of a balanced scorecard. Feel free to create measures that are not explicitly mentioned on the annual report. What statements in the annual report motivated your choices? Ideally, should each of your measures increase or decrease overtime?

6. Identify four measures that Nordstrom could include in the learning and growth perspective of a balanced scorecard. Feel free to create measures that are not explicitly mentioned in the annual report. What statements in the annual report motivated your choices? Ideally, should each of your measures increase or decrease overtime?

7. Create four hypothesis statements (in "if-then" form) that demonstrate four of the causal links between measures that you have chosen.

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